• Evaluated hosting provider (for the given requirements DreamHost was the top choice when it comes to price/value)
  • Evaluated domain provider (for the given requirements namecheap was the top choice when it comes to price/value)
  • Set up lookmal.com as WordPress page from scratch
  • Create a logo for branding
  • Evaluated and tested image galleries
  • Texting & content creation
  • Performance improvement
  • SEO – Search Engine Optimization
  • Set up Google Analytics
  • Setup automatic cloud backup strategy

The lookmal.com project is a personal project in its early stage and is about one of my hobbies photography. This project allows me to play with WordPress (and everything that comes with it, e.g., SEO, performance improvement, backup strategies), but also to apply digital marketing strategies, link to social media accounts (Facebook, Instagram) and connect to stock photography platforms, and test out an online shop with WooCommerce or Easy Digital Downloads. It is all about learning and improving.

Early stage

Next level

  • Instagram & social media strategy
  • WooCommerce or Easy Digital Downloads shop to sell photos
  • Evaluation stock photography platform vs. personal webshop for digital products
  • Share knowledge: photography blog + interaction + SEO
  • Affiliate marketing within blog posts
  • Evaluate possible niche for a special community