Business
My thoughts and opinions on international business development, people, and organizational culture
My thoughts and opinions on international business development, people, and organizational culture
I come from a working-class family and grew up in a very small village of a country I sometimes perceive a bit conservative. My wife is from Russia and comes from a small city - as they call it - with a population of 1.2 million people. Her dad is a businessman. Coming from a different culture and a very different family makes our brains wired quite differently when it...
There are two ways to sell your product or service. Either there is a market available and you study that market, or you create a market. Usually, this comes with extensive market research. "The Mom Test" points out two essential things. First, avoid working on a project that did not run through any validation by the market. Second, do your market research but do not get lost in it.